It is marketing that should drive web site design. We have an
excellent approach to all of our web services products which
emphasizes marketing and technical excellence. Successful web
sites need to be found first, which means using sophisticated
techniques to appeal to the search engines. They must also be
visually appealing and have the content to hold the attention of
their visitors and help them make the right choice. E-commerce
sites also need technical sophistication to provide robust,
secure, and fail-safe systems to deliver products to the client
- every time.
Our Web
Solution Offerings
-
e-Business
Strategy
-
Strategy,
Brand and Operations Audit
-
Business
Modeling and Functional Analysis
-
Technology
Directions
-
Usability
-
Feasibility/ROI
definition
e-Business
Strategy
OPT strategy
consultants facilitate discussion of core business objectives
and models; marketing and branding issues; web initiatives,
objectives and strategies; and internal and external policies,
procedures and work flows. We identify decision factors such as
the complexity of legacy systems and data, growth projections,
customer demographics and site hosting requirements. Our
consulting is offered in the following three sessions:
Strategy, Brand
and Operations Audit
In our proprietary
audit, we examine essential strategic, marketing, and
operational elements, analyzing their potentials and pitfalls
for the client's e-Business initiatives. This exercise is
critical to identify brand strengths and weaknesses, clarify
stakeholders, and identify both constituency relationships and
customer needs.
Business
Modeling and Functional Analysis
Now more than
ever, a clear understanding of the client's e-Business model is
critical to success: defining how an eBusiness will make money,
the services, products, and information customers will need, and
the myriad of internal issues that affect the efficient and
accurate integration and migration of the organization's
eBusiness. This process also begins to identify required
high-level web functionality.
Technology
Directions
Our experts
conduct a high-level audit of the existing technology, data
sources, and integration issues within an existing business. We
facilitate a discussion of the components inherent in an
enterprise-class eCommerce initiative. Hardware, operating
systems, network, communications, web servers, application
server platforms, and systems, development platforms, web tools,
component technologies and products, industry best practices,
data and integration issues, legacy data and systems issues, the
build versus buy paradigm, and other issues will be discussed
and analyzed.
Usability
The customer
experience is the most important element in website design. It
is comprised of the entire interaction the customer has with the
website, including its content, branding, functionality, and
usability. Customers invest their valuable time when visiting a
website. If they decide the time investment is too costly, it is
easy for them to click out to a competitor's site.
Customer-centered website design is a process that focuses on
customers' needs and allows designers to create websites that
are easy, intuitive, and enjoyable to use. Focusing on usability
provides a competitive advantage and can significantly decrease
project development time and expenses.
Feasibility/ROI
definition
Any e-Business
project or initiative involves usage of resources including
budgets. Our experts bring to bear their vast experience of
conceptualizing and executing e-Business initiatives for large
organizations and assist clients in evaluating the returns from
their e-Business initiatives. The returns - both monetary and
non-monetary- are defined clearly and metrics formulated to
evaluate the project through its lifecycle as well as
post-implementation.
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